Guide · Updated
Shopify Plans 2026: Basic vs Grow vs Advanced (Which One?)
Side-by-side comparison of Shopify Basic, Grow, and Advanced plans for 2026. Real break-even math, verified card rates, and which plan wins at each GMV tier.
Basic is $39/month with a 2.9% + $0.30 card rate, Grow is $105/month at 2.7%, and Advanced is $399/month at 2.5%. Upgrading only pays once the rate saving beats the extra subscription: from Basic to Grow that is roughly $33,000 in monthly card sales, since the 0.2-point difference has to cover $66 a month.
The Shopify Basic vs Shopify vs Advanced decision comes down to one number: how much card volume do you process per month? Plug your monthly GMV into the formula at the bottom of this article and you’ll know exactly which plan minimizes total cost. But the official Shopify pricing page leaves the math implicit, so let’s make it explicit.
What you’re actually paying for
All three plans give you the same core store: unlimited products, abandoned-cart recovery, every storefront theme, custom domain support, manual order creation, gift cards, and 24/7 support. The differences come down to four levers:
| Lever | Basic ($39/mo) | Grow ($105/mo) | Advanced ($399/mo) |
|---|---|---|---|
| Shopify Payments rate (online) | 2.9% + $0.30 | 2.7% + $0.30 | 2.5% + $0.30 |
| Third-party gateway surcharge | 2.0% | 1.0% | 0.6% |
| Calculated shipping rates | Inbound only | Inbound only | + carrier-calculated at checkout |
| Professional reports | Limited | Standard reports | Advanced reports + custom |
Everything else — including features that vendors will tell you are “Advanced only” — is on every plan. The plan upgrade is essentially buying down your transaction fee in exchange for a fixed monthly cost.
The break-even math
If you use Shopify Payments (and 80% of merchants do), the trade is simple:
Plan B saves you (B’s discount × monthly card volume); pays back if savings > extra subscription.
For Basic → Grow:
- Subscription delta: $105 − $39 = $66/month
- Rate delta: 2.9% − 2.7% = 0.2 points
- Break-even monthly card volume: $66 ÷ 0.002 = $33,000
For Grow → Advanced:
- Subscription delta: $399 − $105 = $294/month
- Rate delta: 2.7% − 2.5% = 0.2 points
- Break-even monthly card volume: $294 ÷ 0.002 = $147,000
So the answer in one line: stay on Basic under ~$33K/mo, switch to Grow between $33K and $147K/mo, switch to Advanced (or Plus) above $147K/mo.
What about third-party gateways?
If you process through Stripe, PayPal Express, Authorize.net, or any non-Shopify-Payments gateway, the surcharge math shifts the break-even points lower because the surcharge delta between plans is bigger:
- Basic → Grow third-party surcharge: 2.0% → 1.0% (a 1.0 point delta)
- Break-even on third-party volume: $66 ÷ 0.01 = $6,600/month
That’s a much earlier upgrade — five times earlier than the Shopify Payments crossover. If you’re stuck on a third-party gateway (Shopify Payments isn’t available in your country, or you need a specific high-risk processor), Grow pays for itself at far lower revenue.
Hidden costs nobody mentions
The plan price is rarely your real Shopify bill. Three line items consistently surprise new stores:
1. Apps. Most stores end up running 5–15 apps from the Shopify App Store at $5–$30 each per month. Common ones: reviews ($15–$30 — Judge.me, Yotpo), email/SMS ($20–$50 — Klaviyo, Postscript), upsell/bundle ($20–$50), loyalty ($25–$50), shipping protection ($10–$30). A typical mature small store runs $80–$200/mo in apps.
2. Domain renewal. Buying through Shopify is $14/year. Buying through Cloudflare Registrar or Porkbun and pointing DNS at Shopify is ~$9/year and gives you better DNS control.
3. Theme. The free themes (Dawn, Refresh, Sense, etc.) are excellent. But most stores eventually buy a premium theme ($200–$400 one-time) for branding flexibility, or hire a developer for $1,500–$5,000 for a custom build.
These costs are independent of which plan you’re on, but they cap the real ROI of “saving on Shopify subscription” — your subscription is rarely your biggest Shopify line item once you’re at scale.
A worked example: a $50K/mo store
Say you do $50K/month in GMV, 95% through Shopify Payments, $2,500 through PayPal Express.
On Basic:
- Subscription: $39
- Shopify Payments fees: ($47,500 × 2.9%) + ($0.30 × 1,500 orders) = $1,377.50 + $450 = $1,827.50
- PayPal Express + Shopify surcharge (2% on Basic): $2,500 × 2.0% = $50 surcharge (plus PayPal’s own fee, not affected by plan)
- Total Shopify-side cost: $1,916.50/mo
On Grow:
- Subscription: $105
- Shopify Payments fees: ($47,500 × 2.7%) + ($0.30 × 1,500) = $1,282.50 + $450 = $1,732.50
- PayPal surcharge (1% on Grow): $2,500 × 1.0% = $25
- Total: $1,862.50/mo — saves $54/month
Grow wins at this volume, but only just. The $66 extra subscription is offset by $95 saved on Shopify Payments fees plus $25 saved on the PayPal surcharge — a $54 monthly gain that a single extra app subscription would erase.
Run your own numbers through the Shopify Margin Calculator — it factors in subscription, transaction fees, and payment processing in one view.
When Shopify Plus enters the conversation
Shopify Plus starts at $2,300/month (often higher with negotiated rates). It pays back versus Advanced at roughly $760,000/month in card volume on rate deltas alone (($2,300 − $399) ÷ 0.0025), but Plus customers usually buy it for non-rate features: B2B wholesale, multiple expansion stores, checkout customization via Shopify Functions, dedicated launch manager, higher API rate limits. If you’re picking between Advanced and Plus, the decision is rarely about transaction-fee math.
Official source
- Shopify Pricing page — the published rates, subject to change
Related reading
- Etsy Fees Explained — 2026 Seller Guide
- Shopify Margin Calculator — model your actual numbers
- Glossary: take rate, transaction fee, payment processing fee
Sources
Plan prices, card rates, and third-party gateway fees on this page were verified against Shopify’s published pricing on 22 August 2026. Rates change — every fee our calculators apply is dated and sourced in the fee changelog.