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Walmart Marketplace Fee Calculator

Referral fees by contract category, WFS fulfilment, and what actually reaches your account.

Quick answer

On a $30 order in a standard 15% contract category, Walmart takes $4.50 — a referral fee on gross sales, with no monthly subscription behind it. Rates vary by category, with some below 6%, and several categories change rate at a price threshold, so the category you list under moves your margin more than anything else here.

Quick-start scenarios

Your product

Edit to calculate

Revenue per order

Included in the fee basis.
Applied before fees.

Costs per order

Leave at 0 if you ship the orders yourself.

Monthly

Fixed costs stay in monthly totals, not per-order margin.

Assumes one item per order.

Walmart Marketplace settings

Sets the referral rate and how its price bands are applied.
Fees the platform credits back are netted off automatically.

Your results

Save this scenario

Per order

Order revenue
$30.00
Walmart Marketplace fees
$4.50
Net profit
$8.83
Margin
29.4%
Strong margin

After Walmart Marketplace fees, product and shipping costs, and $1.67 of ad spend per order. Monthly plan and storage costs are handled below.

Where your money goes

Per month at 60 orders
Profit
$530.00 · 29.4%
Platform fees
$270.00 · 15.0%
Cost of goods
$600.00 · 33.3%
Shipping
$300.00 · 16.7%
Ad spend
$100.00 · 5.6%

Monthly totals

Revenue$1,800.00
Walmart Marketplace fees−$270.00
Product and shipping costs−$900.00
Ad spend−$100.00
Net profit$530.00 · 29.4%

Fee detail

Per order

Referral Fee$4.50
Total per order$4.50

Your saved scenarios

Stored in this browser only — nothing is uploaded, and there is no account to create.

Break-even price
$19.61

The sale price where one order nets exactly zero — covering percentage fees, per-unit and flat fees, your costs, and this order's share of ad spend.

Orders to cover monthly costs
10

Needed to cover $100.00 of monthly ad spend and fixed costs. You're planning 60.

Ad economics

An order can pay at most its contribution — revenue after fees and variable costs — to win a customer. Spend more than that and the order is bought at a loss.

Max cost per order
$10.50
Break-even ROAS
2.86x
Your cost per order
$1.67
Headroom
$8.83

You can pay up to $10.50 per order in ads and still break even — currently $1.67.

Walmart profit example: a self-shipped $30 item

The standard category referral fee is deducted from gross sales, then product cost, postage and allocated advertising. There is no Walmart monthly plan fee. For WFS, replace self-shipping with your quoted per-unit fee and add monthly storage.

Load “$30 home item, self-shipped” above or open this exact scenario in a new tab. The example assumes 60 orders and $100.00 in advertising per month. Values are calculated with the same fee engine as the tool and rounded only for display.

Buyer payment per order
$30.00
Referral Fee per order
$4.50
Product cost per order
$10.00
Your shipping cost per order
$5.00
Advertising per order
$1.67
Profit per order before monthly recurring costs
$8.83
Monthly recurring fees
$0.00
Monthly profit after recurring fees
$530.00

Before monthly recurring costs, the maximum acquisition cost is $10.50 per order: revenue divided by that amount gives a break-even ROAS of 2.86. To cover a plan, storage or other overhead, allow less for acquisition.

Category selection changes referral fees. WFS inputs are your quotes, not an automatic size or weight estimate. Include inbound freight, prep, returns and other program charges in your budget. Review fee sources and methodology.

Find another fee or profit calculator or check profit across multiple products.

How Walmart Marketplace fees work

Walmart Marketplace charges one main fee: a referral percentage on gross sales, set by the contract category your item sits in. There is no monthly subscription, which makes the maths unusually clean compared with platforms that mix a plan fee into the calculation.

What complicates it is the band structure. Some categories choose a single rate based on the item's price — apparel is 5% at $15 or less, 10% from $15 to $20, and 15% above — while others charge each rate on the slice of the price inside its band, the way Amazon does. The two produce meaningfully different fees on the same item, and Walmart publishes both. This calculator applies each category as written rather than averaging them.

If you use Walmart Fulfillment Services, add your per-unit fee and monthly storage: the per-unit charge lands on every order and storage stays monthly, so a slow month of sales does not hide a storage bill that arrives anyway.

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Frequently Asked Questions

What does Walmart Marketplace charge?+
A referral fee on gross sales, set by the contract category your item sits in with category-specific rates and price bands, including rates below 6%. There is no monthly subscription. Personal computers are 6%, consumer electronics and major appliances 8%, automotive and industrial 12%, and most consumer goods 15%.
Why do some categories change rate with price?+
Because Walmart publishes two different band structures. Apparel, baby, beauty and grocery pick a single rate from the band the price falls in — apparel is 5% at $15 or less, 10% between $15 and $20, and 15% above $20. Others, such as electronics accessories and jewellery, charge each rate on the portion of the price inside its band. This calculator applies each category exactly as published.
How do Walmart Fulfillment Services fees work?+
WFS charges a per-unit fulfilment fee set by weight and size, plus monthly storage. Walmart publishes an estimator for the per-unit figure; enter yours here and it is charged per order, while storage stays in the monthly view.
Is Walmart cheaper than Amazon?+
On referral fees the two are close, and category by category Walmart is sometimes lower. The bigger differences are that Walmart has no equivalent of Amazon’s $39.99 Professional plan, and that Amazon’s FBA fulfilment fees carry a fuel surcharge WFS prices differently. Run the same product through both calculators rather than comparing headline rates.

Related reading

Amazon FBA fees breakdown

The marketplace Walmart is most often weighed against.

How to calculate profit margin

Gross versus net, and what a healthy margin looks like.

The other 7 calculators

Etsy

Listing, transaction, and payment fees on the full order — plus Offsite Ads and refunds.

Shopify

Every plan at its own card rate, third-party gateway fees, apps, and chargebacks.

Amazon FBA

Referral fees by category, FBA or merchant fulfilment, the fuel surcharge, and storage.

eBay

Final value fees by category, the per-order fee, and insertion costs past the free allowance.

TikTok Shop

Referral commission and creator affiliate cuts, netted against ad spend.

Dropshipping

Gateway fees, supplier costs, disputes, duties, and the ad economics that decide it.

Print on Demand

Base cost, provider shipping, and the real fees of whichever channel you sell on.

Compare across platforms

Same product, different platforms — and very different take-home. See how this scenario stacks up on the other marketplaces, or read the side-by-side fee table.

Etsy → Shopify → Amazon FBA → eBay → Side-by-side table